Longwood Gardens hosted annual signature events over the summer. Since Nightscapes, a beloved recurring light and sound experience, was postponed to August, the garden was lacking a key standout feature. We launched a digital campaign to promote ticket sales, highlight summer activities and entice guests to linger in the gardens after hours.
Acting as senior designer, I collaborated with a copywriter to ideate concepts. The selected concept, Reframe Nightlife, builds taglines around the various activities available at the gardens, paired with related shapes framing the highlight of the gardens: nature.
- Role: Designer
- Client: Longwood Gardens
- Employer: Karma Agency (as consultant)
- Engagement: Digital ad and social media campaign and graphics
